Selling for a Cause

Make a profit while helping a nonprofit.

- Sep 04, 2009

 Graphics by Auctiva.com

I was first introduced to the concept of “cause marketing” by David Yaskulka, owner of BlueberryConsulting.com. He was a special guest on my radio show in 2007, and I’ve learned a great deal from him over the years.

Cause marketing basically involves a business supporting a good cause by using marketing techniques to promote a nonprofit organization, and raise funds at the same time.

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