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Standout Subject Lines in Email Marketing

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Subject Lines for email marketing

Most everyone sends and receives emails. But do all those emails get opened?

91% U.S. adults like to receive promotional emails from companies they do business with according to MarketingSherpa Email Summit 2015 “People who buy products marketed through email spend 138% more than people who do not receive email offers”.

The fact is that email marketing is successful because of the Standout Subject Lines – if the subject lines don’t grab the receivers attention, the email will never get opened.  Encouraging people to open your emails is the most important 1st step in email marketing. It determines the success inside the email if the call to action will even be seen.

Subject lines can:

  • Get your email read
  • Bring you more business more revenue
  • Build awareness around your business or organization

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