eBay sellers have no time to waste! Because of this, many folks believe that blogging is a resource hog. They think their time and money is better spent on other traffic and conversion driving solutions.
WRONG!
While eCommerce itself can be a tricky business, blogging brings customers the way no other marketing or SEO technique, strategy, or tool can.
So, let’s jump right into why you should be blogging – like, yesterday!

Blogging Helps Your eBay SEO (Search Engine Optimization)

Everybody want to run PPC campaigns. Set up correctly, these initiatives work like magic.
BUT…
When your advertising budget runs out, so does your steady stream of shoppers.
BUT…
When you blog, that article lives on the Internet forever!
By providing your potential customers with valuable (relevant and helpful) information, you create a database of solutions and knowledge that current and future shoppers will find.
Whether it be a review, a how-to, a resource guide, or personal story, a blog post is always there – waiting to drive organic traffic to your eBay store and products.

Ten years from now when someone wants to know how to use a red widget or read a review of the latest gizmo, there your blog will be. And that blog will shine like a beacon, showing customers the way to your beautiful products!
The bottom line? Content drives traffic and traffic means increased sales.
And, what else is eBay SEO except the art and science of driving traffic to your eBay store?

Blogging Establishes Consumer Loyalty & Trust

No matter if you sell name-brand merchandise or are establishing your own brand, blogging can help you earn customer loyalty and trust.
If you want long term success as an Internet entrepreneur, there are no shortcuts.
No. Really. There aren’t.
Especially for high-ticket items, shoppers want transparency. They want to know (to name a few):

• Where products are sourced;
• Why you endorse a product or brand;
• The quality of materials;
• How a product solves a problem

By blogging about these subjects, you show customers that you care about their wants and needs. In return, they show you their gratitude by buying from you rather than the “other guy”.

Social Proof is an eBay SEO Goldmine

Social media is like going to the carnival and having every carnival barker screaming at you through a megaphone – all at once.
But it’s a necessary evil, right?
Well here are some short and sweet statistics that should get your attention and get you starting a blog today! Hint – shareable content is another eBay SEO goldmine!

• The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
• If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout)

The take away? Relevant, useful posts/articles/pages get shared on social media. Search engines are like the mean girls in high school. If they see you’re popular, they want to be your friend so they rank your website higher.
OK, so I’m still a little bitter about my high school experience but all joking aside social proof is a big deal. Since it’s really hard to get your products shared, giving your audience fabulous content to share makes them look awesome to their friends and drives organic traffic to your eBay store.
Win! Win!

HAHAHHA! Like I have time to blog!

Now, you might be saying, “Is she crazy? 2K words? I didn’t write that much in all 4 years of high school!”
Believe me, I know how hard it is to run your eCommerce business and keep up a blog!
Well here’s an ‘insider’s tip’…
Vlogging is the same as blogging – except with a transcriptionist.
Let’s say writing isn’t your thing. You could outsource it. And that could work. But what if you are your brand? Then customers need to know you.
If this is the case – grab a camera, make a video, get the video transcribed and now you’ve got a video blog as well as copy! You’re already halfway to becoming a multimedia mogul!
Genius. I know. 😉
Bottom line? Blogging can get you to the top of the search engines. This means more traffic. More traffic means more social shares. More social shares means more traffic. More traffic means more customers.
Did you follow that? 😉
It’s like the circle of life – but for eBay sales.
***Note***
If vlogging isn’t for you either, there are ghostwriters out there who will “get” your voice and do a bang-up job of ghost writing for you. Check with colleagues for recommendations or check out the freelancers on UpWork.
Finally, many thanks to Hubspot for posting such a comprehensive list of stats!
If you have questions about starting your own eCommerce blog (or any blog for that matter), I’m here to help!