Did you know, that 95 percent of Shopify stores fail? Some Shopify store owners select the wrong niche, while some fail to optimize their product pages. Some stores market their store to the wrong people, and some stores are really bad at marketing.
If you feel your Shopify venture is going downhill too, it’s time you do these two things:
- Identify the reason things are not working.
- Implement the correct solution from this list.
Note that the tips given below come from Shopify experts. If your store is facing a period of poor growth, you can use the solutions listed below as strategies to boost your sales. These tips are useful for all struggling Shopify store owners!
#1. Improve your website’s loading time
If your site takes a minute to load, there’s a high chance your website visitor will leave. That’s because 47 percent of site visitors expect websites to load in about two seconds. If it takes any longer, they’ll find an alternative.
Therefore, experts recommend optimizing your store’s page speeds. You can do that by compressing images, using a content delivery network, and minifying JavaScript and CSS wherever possible.
#2. Personalize the experience
Good stores deliver personalized experiences. And personalized experiences retain customers. Retained customers increase store authority and sales.
Do you see the key to success here? Personalized experiences.
You can tailor each customer’s shopping experience as per their needs and wants by asking the user to fill out a small form or questionnaire, so you can know them better. Moreover, it is a good idea to send them emails in which you recommend them products of their interests.
#3. Make Checkouts Smoother
Honestly, malfunctioning checkout sessions hurt when you’ve invested hours and hopes in shopping for your favorite products. So, fix the payment processing and order confirmation systems.
Plus, you can reduce the count of abandoned carts by offering discounts in exit-intent pop-ups. Exit-intent pop-ups show up when the user is about to leave the site.
#4. Use SEO to Your Advantage
Nothing helps Shopify sales better than SEO. Experts recommend investing in long-term SEO strategies such as creating helpful content for your audience and linking building.
It’s true that creating quality content for your audience can take ages and tons of effort. But it’s highly recommendable to do so because it benefits a lot in the long run. You can speed up the process by proper and strategic link-building.
Check out ecentres.ie’s clever strategies to acquire massive amounts of traffic using minimal quality content merged well with intelligent link building. The best part is it’s all organic growth.
#5. Start a Loyalty Program
Loyalty programs serve as an antidote to all your flaws. Say your site loads slowly. If your customer is here with the intent of using the benefits offered in the loyalty program, they will wait.
You can increase sales through a loyalty program by offering discounts and setting up a rewards system. It will particularly help you get through the slower seasons.
#6. Convert through Landing Pages
A landing page is where your website visitors land. You need to optimize this page to increase sales. Here are some tips to do that:
- Create a clear path for the visitor to follow. Do not leave choices (such as allowing them to either explore by categories or explore by popularity).
- Add appealing, aesthetic, and large-sized visuals. Do not make them figure out what the visual means.
- Do not add too much text.
- Include a clear Call-to-Action
If you bring them to your landing page via an ad, ensure that the landing page delivers what the ad promised. Eliminate unnecessary clutters (images, text, or anything else).
#7. Invest in Social Media Marketing
Not everyone bothers researching the product their buying. Some people just trust the influencers they follow.
For that very reason, experts recommend building a strong social media strategy. You can begin by sharing frequent updates about new products, discounts, and platform updates. Gradually, expand your reach by sponsoring influencers that interest your target audience.
#8. Invest in SMS Marketing
SMS Marketing has the same reputation as email marketing. Nobody thinks it’ll work. However, statistics prove that there’s a 98 percent open rate for SMS.
SMS marketing is a huge ground to increase sales for eCommerce brands. Whenever launching a new campaign, ensure that you integrate SMS marketing into it.
#9. Use user-generated content
If you’re not using user-generated content, you’re leaving money on the table. That’s free content! And free PR opportunities.
Whenever users share an update and tag you, make sure you repost this content or feature it on your platforms. It strengthens your relationship with them and encourages others to shop from you and do the same. It brings both parties great exposure.
#10. Begin Email Marketing
Email marketing can do wonders. It’s one of the most measurable, personalized, and impactful means of marketing in the current world.
For Shopify store owners, experts recommend creating an effective email list. You can do so by collecting emails when people read your blogs, sign up on your platform, etc. Collect emails and segment them.
You can create segments for returning customers, potential customers, regular readers, etc. As per segmentation, create email marketing campaigns that convert these people.
For example, if there’s someone who frequently creates a cart in Shopify but abandons it, you can use email marketing to sell them cheap variants of products that interest them. Eventually, offer them discounts and upsell to convert them into permanent high-paying customers.
#11. Offer free shipping
You could do good business if you’re offering competitive rates for your products. But you could do great business if you offer free shipping in your early days to build a clientele.
It’ll help you steal your competition’s market and allow you to establish a relationship with your audience. If you manage to win their heart, they’ll eventually be okay with paying a minimal platform fee or delivery charges.
#12. Build a community
Community building is an integral part of marketing. It makes your audience feel connected with you and one another. It humanizes their entire shopping experience. Naturally, that makes it one of the best ways to increase sales.
You can build a community on social media platforms or even in real-life events. It depends on you.
#13. Retarget with Facebook Ads
All Shopify owners have visitors that abandon carts. Or people who browse lots of pages but buy nothing. Retarget these customers with Facebook ads.
Show them what they need at an unbelievably low price when they’re chatting with their friends on Messenger or browsing their feed on Facebook. Give them a solution without making them search for it. They’ll come back and buy.
#14. Opt for Web Push Notifications
When a visitor lands on your website, ask them whether they’d like to stay updated with the discounts and promotional offers. You can ask them using an opt-in form.
Once they agree, you can send updates via emails, as well as web push notifications. In this way, they’ll remember you even if they do not check their emails. Just make sure you do not send too many updates. Otherwise, they’ll get annoyed and unsubscribe or block you.
#15. Provide great customer experience with Chatbots
Most Shopify store owners install a chatbot on their platform and deploy generic messages of ongoing updates and sales. It’s not only annoying but also quite useless.
The purpose of chatbots is to ease the customer experience and provide instant help. Therefore, make sure you install user-friendly chatbots, which respond to customers’ needs as required.
Final Thoughts
Increasing sales on Shopify mainly revolves around two key concepts:
- Identifying your target audience and their pain points.
- Identifying limitations and choosing an appropriate strategy
Once you have a sound understanding of both, nothing can stop you from growing your business. Study your business well and listen to the experts. That’s all you’ve got to do. Good luck!
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