Selling on eBay can be big business if you know what you’re doing.
The site has grown exponentially since it was first started, and it is now one of the most popular places online to buy goods. That means that there is a huge audience waiting to buy your goods, but it also means that you have plenty of competition. You’ll have to find ways to stand out if you want to succeed.
Mobile marketing is one of the best ways to reach potential customers these days because at least 80 percent of people either own a cell phone or tablet. Mobile marketing allows you to reach customers anywhere they are and on the devices they are using regularly to conduct business and stay in touch with friends and family.
Here are a few ideas for how you can use mobile devices to market your eBay products:
Sign Up for Networking Events
Don’t overlook other eBay sellers as a valuable resource for promoting your own goods. By networking with other sellers, you might find great opportunities for partnerships. For example, if you sell linens such as curtains and towels, you might team up with a furniture seller to help promote each other’s items.
Ideally the organziers will set up an event app which can be used for you to network, commincate, and get the most out of the event you are attending.
Pay for Featured Placement on eBay
eBay has its own mobile app, and if you play for featured placement, you can get a lot more hits on your eBay store or on specific auction listings.
The cost will depend on what kind of placement you get, but you can expect to pay a premium for the benefit. However, such a featured position can help you sell an item faster and for a lot more money. You should consider such featured placement for high-end items that you expect will bring in a lot of money.
Invest in Mobile Ads
Mobile advertising is quickly displacing search and display ads as the best way to reach your target audience. Search ads are still king for now, but the ratio is quickly shifting.
Invest in mobile search ads, mobile social media ads, mobile display ads, and more. These ads will only appear to users accessing sites through their smart phones or tablets, so you can reach the audience you intend to reach. You can set other parameters for the ads, as well, such as demographics and location.
Build a Mailing List
A mailing list is a great way to generate leads. Whenever you have new items for sale on eBay, you can email your list and improve the chances that your items will sell and sell quickly.
You can build your email list through your website and through the About Me section of your eBay page. eBay doesn’t allow you to include the links directly on your auction listings.
Use a good mail service to manage your leads and to create gorgeous sales and newsletter templates.
By increasing your mobile marketing efforts, you’ll increase your sales on eBay and create more exposure for your brand. You can use that success to create your own site or to boost the business you do directly on your site.