My First Lesson in Branding: The Story of My Kawaii Coloring Book for Kids

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Estimated Reading Time: 7 minutes

Have you ever had a “lightbulb moment” that was immediately followed by a “palm-to-forehead” moment? Thatโ€™s exactly what happened to me recently. As many of you know, Iโ€™ve been diving deep into the world of Amazon KDP (Kindle Direct Publishing). Itโ€™s an exciting extension of my reselling business, allowing me to create digital assets that turn into physical products.

But even after years of being in the e-commerce game, I still manage to learn new lessons the hard way. Today, I want to pull back the curtain on my very first book project, the Kawaii Coloring Book for Kids Ages 4โ€“8, and share a major lesson I learned about branding that might just help you in your own business journey.

The Secret Identity Crisis

When I first sat down to create this book, I was over the moon. Iโ€™ve always loved the “kawaii” aesthetic, those super cute, wide-eyed characters that originated in Japan. I knew I wanted to create a cute animal coloring book that was perfect for little hands. I spent hours Curating the best designs and making sure the lines were thick and the drawings were engaging.

But then, I hit the “Publisher Name” field on Amazon.

For some reason, I got a little shy. I thought, “Well, Iโ€™m the Power Selling Mom. People come to me for eBay tips and reselling strategies. Will they really want to buy a coloring book from a ‘Power Selling Mom’?”

In a moment of overthinking, I decided to create a brand-new pen name/publishing house: Quiet Mind Publishing. It sounded peaceful. It sounded professional. It also sounded like… nobody.

And if youโ€™re curious what I actually published during that whole โ€œwhat am I doing?โ€ phase, hereโ€™s the book: Kawaii Coloring Book for Kids Ages 4โ€“8 on Amazon.

Two office desks side-by-side representing the brand shift from Quiet Mind Publishing to Power Selling Mom.

Why Branding Matters (And Why I Kicked Myself)

A few weeks after the book launched on February 16, 2026, it hit me. I have spent decades building the Power Selling Mom brand. You know me, you trust me, and weโ€™ve built a community together. By hiding behind “Quiet Mind Publishing,” I was essentially starting from zero. I was throwing away the most valuable asset I have: my reputation.

If you are a reseller or an entrepreneur, you know that your brand is your promise to your customer. Whether youโ€™re selling a vintage McCoy cookie jar on eBay or a kawaii coloring book on Amazon, people buy from people they know.

I realized that “Power Selling Mom” isnโ€™t just about selling on eBay; itโ€™s about the power of being an independent seller and creator. My mission is to help you find ways to grow your income, and that includes showing you the ropes of new ventures like KDP.

Needless to say, my future books are all going under Power Selling Mom Publishing. Lesson learned: Stick with your brand. Own your work. Don’t let “imposter syndrome” make you hide your light under a generic bushel!

A Closer Look at the Kawaii Coloring Book for Kids

Despite my branding blunder, I am incredibly proud of this book. It was my first “baby” in the publishing world, and I put a lot of heart into making it the best coloring book for kids ages 4-8 on the market. If you want to peek at it (or grab a copy), you can check it out right here: Kawaii Coloring Book for Kids Ages 4โ€“8 on Amazon.

If you have little ones: or if youโ€™re looking for the perfect gift: here is what makes this book special:

1. 60 Simple and Fun Designs

I didn’t want a book that was so complex it would frustrate a four-year-old. This book is packed with 60 different animals. Weโ€™re talking playful puppies, cuddly kittens, jungle friends, and even sweet ocean creatures.

2. Big, Bold Lines

One of the biggest complaints parents have about coloring books is that the lines are too thin, making it hard for kids who are still developing their motor skills. I made sure these designs have thick, bold outlines to help children stay inside the lines and build their confidence.

3. Single-Sided Pages

Is there anything worse than a child using a marker and having it bleed through to the masterpiece on the next page? I designed this book with single-sided pages to reduce bleed-through. Plus, it makes it easier to tear out a page and hang it on the fridge!

4. The Perfect Format

The book is a large 8.5 x 11-inch format. Itโ€™s big, itโ€™s easy to handle, and it provides plenty of space for creative expression. (And yepโ€”if you want the exact one Iโ€™m talking about, itโ€™s right here on Amazon.)

Child's hands coloring a cute animal design in a kawaii coloring book for kids with big bold lines.

Balancing the Hustle: How I Do It All

You might be wondering, “Danna, how are you running a reselling business, managing a Florida rental property, doing notary work, AND publishing books?”

The answer is simple: AI and Community.

I don’t do this alone. I use AI tools to help me brainstorm, organize my thoughts, and even help with the heavy lifting of content creation. Itโ€™s the only way to scale in 2026 without losing your mind.

In fact, Iโ€™m so passionate about these tools that I started the AI for Resellers membership. For just $6 a month, I share the exact prompts, tools, and strategies I use to manage my multiple business ventures. Itโ€™s a small investment that saves me dozens of hours every single week. If you want to see how Iโ€™m using technology to power my “Power Selling Mom” empire, you should definitely check it out here.

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If you’re just catching up with my latest adventures, don’t miss these other updates from the blog:

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Creating this cute animal coloring book has been a journey of growth, both as an artist and as a business owner. Even though I started it under the wrong name, the heart behind it is 100% Power Selling Mom.

If you want to grab a copy for the kiddo in your life (or maybe for yourself: kawaii coloring is surprisingly relaxing!), you can find it on Amazon here:

Buy the Kawaii Coloring Book for Kids Ages 4โ€“8 on Amazon

Thank you for being part of this community and for letting me share my “oops” moments along with the wins. Letโ€™s keep growing, keep branding, and keep selling!

Open kawaii animal coloring book with vibrant markers and coffee, showcasing a relaxing creative coloring experience.

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