You would think that after a person’s been at any job for 18 years not too much could motivate them do the Snoopy happy dance anymore.
But not for me!
I’m gearing up for eBay’s highest selling time of the year – October through February!
And quite frankly, if you’re a serious eBay seller you should be too!
To kick off this holiday shopping season, I’ve put together 7 super selling holiday hot tips to recharge your entrepreneurial spirit!
So blow off the bah-humbug, put your Santa hat on and let’s get to work!
P.S. After all the work is done and profits are made we’ll do the Snoopy happy dance!
In my experience, the best eBay selling time has been in January though it does depend on the type of goods I have for sale.
As a treasure hunt seller and a consignment seller, I never know what kind of “stuff” I will be listing each year. That’s half the fun and adventure, right?!
Usually the collectibles sell best after Thanksgiving and continue to be a profitable category through part of February.
Because after the turkey dinner is over and the dishes are cleared, Christmas and the holiday shopping enter the minds of those needing to find the “perfect” gifts.
Many times that “special” hard to find gift came up as a topic at the Thanksgiving table so everyone is searching eBay on mobile devices or laptops seeking out the goods and comparing prices while enjoying family at the same time.
This type of “while it’s on your mind” shopping continues on until everyone is over shopping for others. They’ve reached their goals and completed their list. Now it’s all about “ME!”
I can remember my grandmother would pass around the Sears catalog after Thanksgiving dinner and my cousins and I would put our names with a circle around each item we wanted.
Now, kids can email, forward or share those items with grandma! Yay for technology and yay for granny!
When selling the “new” goods vs the treasures I hunt for at yard sales, estate sales, thrift stores, etc, I’ve learned to list while the market is at it’s peak.
Pay attention to the big box retail sales ads in the news paper and online. You can bet their marketing departments know what they’re doing. If you see a trend there, it’s like a great bet for you!
See how short the title of this eBay selling tip is compared to the other selling tips in this article?
Time is money!
One big time saving tip I tell all my students and clients is to set rules when listing.
Let’s say you have 25 items you have to load into your eBay store. And, let’s say you want to set them all as a “Fixed Price” item and with the option to “Make An Offer”.
I suggest creating the rules in place to save you from counter offers.
Keeping the eBay selling system automated as much as possible will allow you more time to focus and tune into other things needed during this busy time of year.
First and foremost, prepare for the rush and have plenty of shipping supplies; boxes, tape and bubble wrap so you don’t have to waste time be being out in the hustle and bustle.
I always recommend including a note of thanks in every package. However, I recommend to those who may be thinking about adding a “holiday or Christmas card”, well, it may not be a good idea.
This tip is part personal opinion and part personal experience. Once upon a time I LOVED sending beautiful Christmas and holiday cards to all my buyers!
But I learned the hard way those cards can be upsetting to those that are NOT celebrating the same holiday you do or to those that do not consider it to be a “happy time.”
Example: you would not want to send a Merry Christmas card to a Grinch. It may result in bad feedback.
I do recommend a friendly, hand-written ‘thank you’ note.
Make is something simple like; “Thank you, enjoy the dress.” – Danna. Just like my eBay store listings – short, sweet and to the point!
Shipping items on-time is an important part of selling anyhow but shipping items on time during the holiday season is even more important.
Holiday shoppers can relax when their items arrive on time and there are ways to make your listing more desirable to help make them feel comfortable to shop with you during this time of the year.
For those of you who have never heard the term ‘Search Engine Optimization‘, it’s the ‘art’ of driving targeted buyers to your eBay store and individual items.
One of the ways you can drive targeted traffic to your eBay store is to make sure you are using the words people are typing into the search engines when they are shopping for products.
In another article I’ll go more in-depth into how to research those words and phrases but, for now, go poke around some big box websites like Wal-Mart, JC Penney, Search, Toys R Us, Home Depot, Lowes, Ace Hardware, Auto Zone, etc.
You can bet these companies pay SEO experts BIG BUCKS to research these words so the copy and sales writers can integrate them into product titles and product descriptions.
Find the terms that make the best sense for your eBay store and products and use them.
A word of caution – don’t overuse the words and phrases. The search engines see that as “spammy” and they will not show your store or products as prominently as they might an eBay store and products that have better titles and descriptions.
That’s it for now and don’t forget, if you want help taking your eBay store to the next level and increasing your store profits schedule an eBay Training and Consulting session with me.
I would love to help you enjoy the same online selling success I am so blessed with!
Enjoy the rush and make those “cha-chings” sing to the tune of your favorite holiday songs! And, just to help you get more into the holiday selling mood…